This CEO Is Using The Fitness World to Highlight Overlooked Women of Color
Do me a favor, open up the Instagram app and search for “fitness apparel,” “fitness influencer,” or “athlesiure.” I can almost guarantee that the majority of the images you will see will not be women of color. After starting her own personal journey to living a healthier lifestyle in 2016, former beauty blogger Jaz Jackson noticed that women of color aren’t typically shown how to properly take care of our bodies. It was difficult to find positive images and fitness advice geared toward women that looked like her. As an influencer herself, she understood the impact that representation in athletic spaces would have on her community and decided to be the change she was looking for and created JSCULPT Fitness.
Today, JSCULPT Fitness has earned the title of the fastest growing workout accessory brand geared specifically toward women of color. Taking on fitness giants such as Nike and Sweet Sweat, JSCULPT has created a lane of it’s own by not only creating products for women of all shapes and sizes, but by also making it a point to have women of color included in all aspects of it’s marketing. Jackson is determined to make Black women feel comfortable in their bodies and change the narrative around fitness in her community. Women of color, no matter where they fall on the health and fitness spectrum, finally have a fitness brand with products created specifically for their needs by someone who looks like them. With JSCULPT Fitness, women of color finally will be able to see the fitness world as a place where they not only belong, but where they thrive.